VillaMar is a new-construction community by Highland Homes in Winter Haven, Polk County priced from $280K to $450K. The community features offering single-family homes. Zoned for Polk County Public Schools. Contact Barrett Henry for free buyer representation and current incentive details.
VillaMar at a Glance
| Price Range | $280K – $450K |
| HOA Monthly | $17/month |
| School District | Polk County Public Schools |
| Status | Now Selling |
| Home Types | Single-Family Homes |
Amenities
Highland Homes Special Offers
SAVE up to $60,000 on your dream home!
Up to $60,000 off — not all homes qualify. Contact Barrett to verify terms and negotiate.
Full terms at Highland HomesScraped Jul 19, 2026 — verify current terms with Highland Homes or contact Barrett
About VillaMar
VillaMar has a relaxed, lake-town feel that's pretty rare in new construction communities right now. This isn't a sprawling mega-development where you feel like a number — it's a neighborhood sized right, with Crystal Lake as the backdrop and a pace of life that matches Winter Haven's overall character. The zero-entry pool with lake views is the kind of amenity that actually gets used, not just photographed for the brochure. You'll see families here, working professionals who want something new without the chaos of the Tampa suburbs, and buyers who've figured out that Polk County still offers legitimate value compared to Hillsborough or Pinellas. Drive through on a weekend and you'll find people at the pool, dogs at the dog park, kids on the playground. It's active without being loud. Winter Haven sits right on the I-4 corridor, which is the core trade-off with this location — you're roughly 50 miles from Tampa and about 45 minutes to Orlando on a good day, with "good day" doing a lot of work on I-4. That said, Winter Haven itself has solid walkable infrastructure for a Polk County city. Legoland Florida is practically a neighbor, and downtown Winter Haven has seen real investment with restaurants, breweries, and the chain of lakes that defines this area. Lakeland is about 20 minutes west on US-92, and Tampa International Airport is roughly an hour depending on traffic. Polk County Public Schools serves this area — research the specific zoned schools for your address before you commit, because school assignments in Polk vary more than you'd expect by exact location. The HOA here is essentially a non-issue at $17 a month — that's about as low as it gets for a community with real amenities like two pools and a dog park, so don't let the HOA fee be a sticking point. Verify whether there's a CDD on the specific lots you're looking at, because Polk County communities sometimes carry CDD assessments that show up on the tax bill rather than the HOA statement — that's a question to ask upfront. Highland Homes is a Florida-based builder, which matters: they build with concrete block construction, they understand Florida's insurance environment, and they're not learning the market on your dime. Build timelines with Highland have generally been reasonable compared to the industry-wide chaos of the past few years, but get the projected close date in writing and ask about current inventory homes if you need to close on a tighter schedule. At $280K to $450K in a lake-view community, VillaMar is priced well for what it delivers — just go in with eyes open on commute times if Tampa or Orlando is your daily destination.
New Homes From
$280K – $450K
Barrett's Take on VillaMar
Here's my take on VillaMar — it's one of the more interesting Highland Homes communities in Polk County right now, and the $280s-to-$450s price range actually covers a lot of ground in terms of what you can get. Highland Homes is a Florida-only builder headquartered in Lakeland, so they know this market well, and they've built a reputation for transparent pricing and first-time buyer-friendly processes. The Crystal Lake views and that zero-entry pool setup are genuine amenities — not filler. At $17 a month for HOA, you're essentially paying nothing for the community upkeep, which is rare. The trade-off with Winter Haven is that it's not Tampa or Orlando — it's squarely between both on US-27 and I-4, which works well for certain buyers and feels like the middle of nowhere to others. If you work in Lakeland, you're probably 20-25 minutes out. If you're commuting to Tampa, budget 60-75 minutes depending on where you're headed and what time you leave. TPA is roughly an hour. This community makes a lot of sense for buyers who work locally, want lake views without paying Sarasota prices, and need that low monthly overhead to make their payment work. On the incentive — "save up to $60,000" is the headline, and it deserves some scrutiny. Highland Homes typically structures these savings as a combination of closing cost contributions, design center credits, and rate buydowns through their preferred lender. The closing cost piece is real money, but get a competing Loan Estimate from an independent lender before you commit to their financing. Sometimes the rate buydown math works in your favor, sometimes it doesn't — it depends entirely on your loan size and how long you plan to stay in the home. On lot premiums, lake-view and conservation lots at Highland Homes communities in this area typically carry a $10,000-$25,000 premium depending on how direct the view is — the Crystal Lake-facing lots will be at the top of that range, so factor that into your comparison if you're shopping base prices. What Highland Homes tends to flex on more than base price is the design center — structural options are almost always fixed, but upgrade credits and design allowances are where you have more room to negotiate, especially as a community matures and they're trying to move remaining lots. For schools, you're in Polk County Public Schools, which is a mixed district — quality varies significantly by school, and you'll want to look up the specific zoned schools for the address you're considering rather than assuming the district as a whole tells you much. Day-to-day, Winter Haven feels like old Florida in a way that's either charming or inconvenient depending on your expectations — you're near the Chain of Lakes, LEGOLAND is practically a neighbor, and the downtown area has a small-city feel that's been slowly improving. You won't have the restaurant and retail density of Wesley Chapel or Lakewood Ranch, but you're also not paying those prices. If you're a first-time buyer, a remote worker, or someone relocating from out of state who wants a manageable payment and real lake views, VillaMar is worth a serious look.
Barrett Henry, REALTOR®
Broker Associate at REMAX Collective · 23+ years of real estate experience
What You'll Find at VillaMar
Home Types Available
Detached homes with private yards, typically 3-5 bedrooms with owners suites and 2-car garages.
Community Amenities
School District
Polk County Public Schools
Verify current zoning with the district before purchase.
HOA Details
$17/month
Covers community maintenance and amenities. Ask Barrett for the full HOA disclosure.
County
Builder
Why Buyers Choose VillaMar
Located in Winter Haven, Polk County — easy access to Tampa Bay employment centers, beaches, and everyday conveniences.
Competitively priced from $280K to $450K — strong value for new construction in Polk County.
Built by Highland Homes, established in 1996 — a builder with a track record Tampa Bay buyers can evaluate before signing.
Community amenities include Zero-Entry Pool with Lake Views, Cabana, Playground and 3 more — lifestyle perks that come with your HOA.
About Highland Homes
Highland Homes is a Florida-only homebuilder — and that's not a marketing line, it actually matters. Founded in 1996 and headquartered right here in Lakeland, they've spent nearly three decades building exclusively in the Sunshine State.
Other Highland Homes Communities
Visit VillaMar with Barrett — Not the Sales Team
The on-site sales rep at VillaMar works for Highland Homes. They will not tell you about the lot premium you should avoid, the upgrades that do not add resale value, or the contract clauses that favor the builder. Barrett handles all of that. His representation costs you nothing — the builder pays the commission. Call (813) 692-9099 or fill out the form below.
Builders run promotions on closing costs, rate buydowns, and design center upgrades — but they change weekly. Barrett checks for you and makes sure you get every dollar available.
Explore Polk County New Construction
New Construction Buyer Resources
Buying new construction is different from resale. These guides cover what you need to know before signing a builder contract.
Communities Near VillaMar
Sand Lake Groves
by Southern Homes of Polk County
$280K – $420K
10.1 mi away
Touchstone
by Highland Homes
$330K – $460K
14.3 mi away
Lakeside Preserve
by Highland Homes
$300K – $450K
15.0 mi away
Lake Gallagher Estates
by LGI Homes
$595K – $700K
30.8 mi away
Stonebridge North
by Highland Homes
$345K – $461K
35.9 mi away
Frequently Asked Questions About VillaMar
How much do homes cost in VillaMar?
New homes in VillaMar are priced from $280K to $450K. Pricing depends on the floor plan, lot premium, and design center selections. Contact Barrett Henry at (813) 692-9099 for the most current pricing and available incentives.
Who is the builder of VillaMar?
VillaMar is built by Highland Homes. Highland Homes is a Florida-only homebuilder — and that's not a marketing line, it actually matters. Barrett Henry provides free buyer representation so you have an agent working for you, not the builder.
What amenities does VillaMar offer?
VillaMar amenities include Zero-Entry Pool with Lake Views, Cabana, Playground, Second Pool, Dog Park, Crystal Lake Views. The HOA fee is $17 per month, which covers community maintenance and amenity access.
What schools serve VillaMar?
VillaMar is located in Winter Haven, Polk County and is zoned for Polk County Public Schools schools. School zoning can change, so verify current assignments with the district before purchasing.
Guides About Highland Homes
In-depth guides and comparisons relevant to VillaMar buyers.
Polk County New Construction Guide
Learn about all new-construction communities, builders, and market trends in Polk County.
Last updated: July 26, 2026
Ask Barrett About VillaMar
Interested in VillaMar? Barrett will schedule a private tour, check current incentives, review the builder's contract, and negotiate on your behalf. Free to you.