Taylor Morrison
Headquartered in Scottsdale · Founded 2011




















About Taylor Morrison
Taylor Morrison was founded in 2011 when Taylor Wimpey US and Morrison Homes merged their North American operations, though both predecessor companies had been building homes in the U.S. for decades before that. The combined entity quickly became one of the country's larger publicly traded homebuilders, and they've built a reputation that sits distinctly in the middle of the market — not a volume builder cranking out entry-level product, but not a true custom builder either. They went public on the New York Stock Exchange in 2013, which added a layer of financial transparency you don't get with private builders. Nationally, they operate across more than a dozen states, and they've been intentional about picking markets where there's sustained demand from move-up and lifestyle buyers rather than just chasing raw land prices. In Tampa Bay, Taylor Morrison has been active for a number of years and operates communities spread across Hillsborough, Pasco, Polk, Manatee, and Sarasota counties. You'll find them in established suburban growth corridors — places like Wesley Chapel, Parrish, Lakewood Ranch, and parts of southern Hillsborough County near US-41. They tend to gravitate toward master-planned communities where the infrastructure and amenity packages are already set up, which fits their buyer profile. Their community count in the region fluctuates as phases sell out and new ones open, but at any given time they're typically active in a handful of locations across these counties, covering a pretty wide geographic range of the metro. What Taylor Morrison builds is genuinely a step up from the entry-level production builders. Their homes lean on concrete block construction on the first floor, which is standard for Florida and important from both a hurricane resilience and insurance standpoint. Floor plans are well thought out — you're not fighting awkward layouts or tiny closets. The owners suite placement, kitchen flow, and indoor-outdoor connection points feel like someone actually walked through the home mentally before drawing it. Standard includes tend to be more generous than what you'd get from DR Horton or LGI at the base price, and their interior finish packages have real options rather than just two or three builder-grade choices. They run a dedicated Personalization Studio where buyers make their structural and design selections, and that process is more organized than what you'll experience at a lot of comparable builders. The buying experience with Taylor Morrison is polished. Their sales teams are trained, their model homes are well-staged, and the Personalization Studio process is usually a scheduled appointment where a design consultant walks you through selections systematically. Construction timelines vary depending on the plan and phase, but expect somewhere in the range of eight to twelve months for most single-family builds, with some luxury or larger plans running longer. Communication during the build tends to be more consistent than the industry average — they use an online portal where you can track milestones, upload documents, and message your construction team. It's not perfect, and like any production builder they have busy superintendents managing multiple homes at once, but the systems are there in a way that smaller builders often can't match.
Barrett's Take on Taylor Morrison
Here's what I tell my buyers about Taylor Morrison: they're one of the better builders in this price range, but that doesn't mean you walk in and sign whatever they put in front of you. On the negotiation side, Taylor Morrison is less likely than some builders to move on base price, especially in communities that are selling well. Where you have more room to work is on incentives — closing cost contributions, design studio credits, or rate buydowns if you use their preferred lender. Those numbers can be meaningful, sometimes ten to twenty thousand dollars in total package value, and they're worth pushing on. Don't let the on-site sales rep frame those as fixed either. If you're in a slower-selling phase or at the tail end of a community closeout, the conversation opens up considerably. On the contract, pay close attention to the completion timeline language. Taylor Morrison, like most production builders, uses contracts that give them flexibility on delivery dates while holding your deposit tight. Deposits are typically non-refundable beyond the initial due diligence window, so understand what you're committing to before you go hard. Escalation clauses tied to material costs are something to read carefully — Florida new construction contracts often include language that allows price adjustments under certain conditions, and you want to know exactly what triggers those provisions. Bring an agent who reads contracts regularly, because the sales rep's job is to sell homes, not to explain the fine print to you. On their preferred lender, Taylor Morrison Home Mortgage is their in-house financing arm, and that's where a lot of those incentives get tied. The rates and terms can be competitive, but the same rule applies here as everywhere else — get a loan estimate from an outside lender and compare the total cost of the loan, not just the rate. Sometimes their package beats the market, sometimes it doesn't, but you won't know unless you run the comparison. In terms of build quality and warranty responsiveness, Taylor Morrison's reputation in Tampa Bay is generally solid — they're not the builder I'm getting calls about from frustrated buyers six months after closing. That said, no production builder is immune to construction issues, so do your pre-drywall inspection and your final walkthrough with someone who knows what to look for. Use an independent home inspector, not just the builder's sign-off.
Barrett Henry, REALTOR®
Broker Associate at REMAX Collective · 23+ years of real estate experience
Taylor Morrison at a Glance
2011
Founded
Scottsdale
Headquarters
$350K – $1.0M
Price Range
16
Communities
5
Counties Served
Current Incentives & Deals
Savings in the Tampa area
We have exclusive savings and reduced rates available whether you're looking to make a move quickly or want to build a home from the ground up. Secure a Conventional 6-month rate lock at 4.99% / 5.07% APR Enjoy the security of a reduced Conventional Fixed Rate with a 6-month extended rate lock while your home is being built. Available at select communities when using Taylor Morrison Home Funding, Inc.
Communities by Taylor Morrison
Taylor Morrison currently has 16 communities listed across Tampa Bay. Click any community for full details, pricing, and incentives.
Hillsborough County
(5 communities)
Now SellingBeauvais at Cheval
Lutz, Hillsborough
$700K – $1.2M
Now SellingIndigo Creek
Apollo Beach, Hillsborough
$363K –
Coming SoonMorris Bend
Tampa, Hillsborough
Now SellingTimber Ridge
Plant City, Hillsborough
$373K –
Now SellingWaterset
Apollo Beach, Hillsborough
$350K – $700K
Pasco County
(4 communities)
Now SellingEsplanade at Wiregrass Ranch
Wesley Chapel, Pasco
$350K –
Now SellingHammock at Two Rivers
Zephyrhills, Pasco
$468K –
Now SellingPalm Wind
Hudson, Pasco
$296K – $318K
Now SellingVictoria Lakes
Odessa, Pasco
$870K –
Polk County
(1 community)Manatee County
(5 communities)
Now SellingCove at Coasterra
Palmetto, Manatee
$300K – $329K
Now SellingEsplanade at Coasterra
Palmetto, Manatee
$366K –
Now SellingFirethorn
Parrish, Manatee
$300K – $312K
Now SellingPalms at Coasterra
Palmetto, Manatee
$422K – $519K
Now SellingThe Towns at Firethorn
Parrish, Manatee
$285K –
Where Taylor Morrison Builds
Taylor Morrison is active in 5 Tampa Bay counties. Click a county to see all communities in that area.
What Taylor Morrison Offers
Taylor Morrison builds across 3 home types in the Tampa Bay market.
Single-Family Homes
Detached homes with private yards, typically 3-5 bedrooms with owners suites and 2-car garages.
55+ Communities
Age-restricted active adult communities with resort-style amenities and a built-in social calendar.
Luxury Homes
Premium finishes, estate-sized lots, and upgraded appointments for buyers who want the best.
Specialties & What Sets Taylor Morrison Apart
Key differentiators buyers should know about.
- Personalization studio
- Quality construction
- Customer experience
Guides About Taylor Morrison
In-depth guides and comparisons featuring Taylor Morrison in Tampa Bay.
General Buyer Guides
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Thinking About Taylor Morrison? Bring Your Own Agent.
The sales team at any model home works for the builder. Their job is to sell you the home at the best price for the builder — not for you. Barrett represents buyers exclusively in new-construction transactions. He knows the incentives, the upgrade traps, and the contract clauses that catch first-time buyers off guard. His representation is free to you because the builder pays the commission. Call (813) 692-9099 or fill out the form below.
Interested in Taylor Morrison? Talk to Barrett
Get the inside scoop on Taylor Morrison communities, current incentives, and negotiation strategy. Free buyer representation — the builder pays.
