Solera
Solera is a new-construction community by AR Homes (Arthur Rutenberg) in Hillsborough County. The community features offering luxury homes. Contact Barrett Henry for free buyer representation and current incentive details.
Solera at a Glance
| Status | Now Selling |
| Home Types | Luxury Homes |
Amenities
About Solera
Solera is a gated luxury community built by AR Homes — Arthur Rutenberg's custom and semi-custom homebuilding brand — and the vibe here is immediately different from a typical production neighborhood. When you pull through the gate, things quiet down fast. The lots are generous, the homes are set back, and you're not looking directly into your neighbor's lanai. The people who buy here tend to be move-up buyers, executives, and retirees who've done the suburban grind and want something that actually reflects where they are in life. It's not an active-adult community, but it skews toward buyers who are past the starter-home phase and want finishes, space, and privacy to match. You're not going to find a parade of kids on bikes at every corner — it's calmer than that, more intentional. In Hillsborough County, you've got access to the full Tampa Bay grid. Depending on exactly where Solera sits within the county, you're likely within reach of I-75 or the Selmon Expressway, which puts downtown Tampa, Channelside, and Tampa International Airport within a reasonable commute. Brandon and Riverview retail corridors give you everyday conveniences — Costco, Publix, restaurants, medical offices — without having to fight South Tampa traffic to get there. MacDill AFB, Tampa General Hospital, and Moffitt Cancer Center are all accessible, which matters for the military families and healthcare professionals who end up in Hillsborough communities at this price point. For school information, you'll want to verify current zoning directly with Hillsborough County Public Schools, since attendance boundaries shift and AR Homes buyers often care a lot about that detail. AR Homes builds on a semi-custom model, which means you're getting a more involved process than you would with D.R. Horton or Pulte. Build timelines typically run longer — expect 10 to 14 months depending on selections, permitting, and current trade availability — so if you need to be in a home by a specific date, have that conversation upfront. The HOA here covers the resort-style pool, fitness center, clubhouse, cabanas, walking trails, and tennis courts, along with gated entry and common area maintenance. You'll want to pull the full HOA documents to understand what's included in the monthly dues versus what carries a separate assessment. Check whether there's a CDD on top of the HOA — that's a line on your property tax bill, not your mortgage, and it adds up over time. Given the luxury price point and the AR Homes brand, you're buying a home where the base price is just the starting point — plan for design center upgrades and site costs to move that number meaningfully.
Barrett's Take on Solera
Here's my take on Solera — AR Homes is one of the few builders left in Tampa Bay that still operates with a genuinely custom mindset, and that matters in Hillsborough County where you've got a lot of production builders stamping out the same floor plan on repeat. Arthur Rutenberg has been building in Florida for over 70 years, started right in Clearwater, and the franchise model they operate under means your builder is a local owner-operator who has real skin in the game — not a regional VP managing 400 closings a quarter. The buyer this community is built for already knows what they want, doesn't need to be talked into quality, and is willing to pay for it. If you're cross-shopping Solera against something like a Homes by WestBay or a Taylor Morrison community nearby, just understand you're comparing different categories. AR Homes is slower, more deliberate, and more customizable. That's a feature, not a bug — if it matches how you want to build. On negotiation, AR Homes won't discount their base price. That's consistent across their franchise network and it's not going to change because you pushed. Where you have more room is on lot selection, structural options, and design center allowances — especially if a spec home has been sitting. If they have a standing inventory home at Solera, that's your best leverage point. Ask about lot premiums specifically: conservation views and pond-facing lots in Hillsborough communities like this can run $20,000–$60,000 over base depending on the site, and those numbers aren't always volunteered upfront. Get the full lot premium sheet before you fall in love with a specific homesite. On the HOA side, with amenities like a resort pool, fitness center, tennis courts, and gated entry, expect HOA dues that reflect the maintenance burden — budget accordingly and read the docs carefully for what's actually covered versus what gets assessed separately. Since the city location for Solera in Hillsborough County isn't pinned down publicly, your commute picture will depend on exactly where in the county this sits — but Hillsborough is a big county, and that matters. If you're working near downtown Tampa, MacDill AFB, or the medical corridor around Tampa General and Moffitt on Fowler, you'll want to map your specific commute before you commit, not after. The Selmon Expressway, I-75, and I-275 all move differently depending on where you're entering the grid. I'd encourage any buyer at Solera to call me directly so we can talk through the specifics — AR Homes builds a strong product, and a community like this deserves more than a generic walkthrough.
Barrett Henry, REALTOR®
Broker Associate at REMAX Collective · 23+ years of real estate experience
What You'll Find at Solera
Home Types Available
Premium residences featuring high-end finishes, expansive floor plans, and upgraded appointments.
Community Amenities
County
Builder
Why Buyers Choose Solera
Built by AR Homes (Arthur Rutenberg), established in 1953 — a builder with a track record Tampa Bay buyers can evaluate before signing.
Community amenities include Resort-Style Pool, Fitness Center, Clubhouse and 4 more — lifestyle perks that come with your HOA.
About AR Homes (Arthur Rutenberg)
AR Homes — now the public-facing brand for Arthur Rutenberg Homes — has been building in Florida since 1953. Arthur Rutenberg himself started in the Chicago area before moving operations to Clearwater, where he built the company into one of the most recognized names in Florida luxury construction.
Visit Solera with Barrett — Not the Sales Team
The on-site sales rep at Solera works for AR Homes (Arthur Rutenberg). They will not tell you about the lot premium you should avoid, the upgrades that do not add resale value, or the contract clauses that favor the builder. Barrett handles all of that. His representation costs you nothing — the builder pays the commission. Call (813) 692-9099 or fill out the form below.
Builders run promotions on closing costs, rate buydowns, and design center upgrades — but they change weekly. Barrett checks for you and makes sure you get every dollar available.
Explore Hillsborough County New Construction
New Construction Buyer Resources
Buying new construction is different from resale. These guides cover what you need to know before signing a builder contract.
Frequently Asked Questions About Solera
Who is the builder of Solera?
Solera is built by AR Homes (Arthur Rutenberg). AR Homes — now the public-facing brand for Arthur Rutenberg Homes — has been building in Florida since 1953. Barrett Henry provides free buyer representation so you have an agent working for you, not the builder.
What amenities does Solera offer?
Solera amenities include Resort-Style Pool, Fitness Center, Clubhouse, Walking Trails, Tennis Courts, Cabanas, Gated Entry. HOA fees cover community maintenance and amenity access.
Guides About AR Homes (Arthur Rutenberg)
In-depth guides and comparisons relevant to Solera buyers.
Hillsborough County New Construction Guide
Learn about all new-construction communities, builders, and market trends in Hillsborough County.
Last updated: July 20, 2026
Ask Barrett About Solera
Interested in Solera? Barrett will schedule a private tour, check current incentives, review the builder's contract, and negotiate on your behalf. Free to you.