AR Homes (Arthur Rutenberg)
Headquartered in Clearwater · Founded 1953
About AR Homes (Arthur Rutenberg)
AR Homes, originally Arthur Rutenberg Homes, was founded in 1953 in Clearwater, Florida. The company pioneered the franchise model in homebuilding, with independently owned and operated franchisees building custom and semi-custom homes across Florida and the Southeast. AR Homes differentiates itself in the custom and luxury segment. Unlike production builders, AR Homes builds on your lot or theirs, with highly customizable floor plans that can be modified to suit individual buyer preferences. Each home is individually designed and built. In Tampa Bay, AR Homes has franchise builders active across Hillsborough, Pinellas, Pasco, Manatee, and Sarasota counties. As a Clearwater-founded company, Tampa Bay is their home turf with over 70 years of local building history. Pricing varies widely based on customization, lot, and location, but typically starts in the mid-$400s and extends well over $1,000,000 for fully custom luxury homes. AR Homes is the choice for buyers who want a truly custom home without hiring an architect and general contractor separately.
AR Homes (Arthur Rutenberg) at a Glance
1953
Founded
Clearwater
Headquarters
$450K – $1.5M
Price Range
10
Communities
5
Counties Served
Communities by AR Homes (Arthur Rutenberg)
AR Homes (Arthur Rutenberg) currently has 10 communities listed across Tampa Bay. Click any community for full details, pricing, and incentives.
Brightwater
Hillsborough
Cabalina 1811
Hillsborough
Creekside
Hillsborough
Equinox
Hillsborough
Lakeway
Hillsborough
Presley
Hillsborough
Solera
Hillsborough
Taura
Hillsborough
Tesoro
Hillsborough
Valand
Hillsborough
Where AR Homes (Arthur Rutenberg) Builds
AR Homes (Arthur Rutenberg) is active in 5 Tampa Bay counties. Click a county to see all communities in that area.
What AR Homes (Arthur Rutenberg) Offers
AR Homes (Arthur Rutenberg) builds across 3 home types in the Tampa Bay market.
Single-Family Homes
Detached homes with private yards, typically 3-5 bedrooms with owners suites and 2-car garages.
Luxury Homes
Premium finishes, estate-sized lots, and upgraded appointments for buyers who want the best.
Custom Homes
Build to suit — choose your lot, floor plan, and every detail from the ground up.
Specialties & What Sets AR Homes (Arthur Rutenberg) Apart
Key differentiators buyers should know about.
- Custom and semi-custom homes
- Build on your lot
- 70+ years Florida building
- Clearwater-founded
- Franchise builder model
New Construction Buyer Resources
Buying new construction is different from resale. These guides cover what you need to know before signing a builder contract.
Thinking About AR Homes (Arthur Rutenberg)? Bring Your Own Agent.
The sales team at any model home works for the builder. Their job is to sell you the home at the best price for the builder — not for you. Barrett represents buyers exclusively in new-construction transactions. He knows the incentives, the upgrade traps, and the contract clauses that catch first-time buyers off guard. His representation is free to you because the builder pays the commission. Call (813) 692-9099 or fill out the form below.
Interested in AR Homes (Arthur Rutenberg)? Talk to Barrett
Get the inside scoop on AR Homes (Arthur Rutenberg) communities, current incentives, and negotiation strategy. Free buyer representation — the builder pays.